| 摘要 |
Disclosed in the present specification is an apparatus for analyzing an advertisement response. The apparatus for analyzing an advertisement response comprises an advertisement providing unit for providing a user with at least one advertisement; an advertisement response collecting unit for collecting detailed information and a response history of response advertisements to which the user responds among the provided advertisements; and an interest calculating unit for calculating a user interest with respect to each item constituting the detailed information of the response advertisements based on the response history. |
