| 摘要 |
An advertisement service system, an advertisement service method, and an apparatus applied to the same are disclosed. When a request for advertisement content associated with a specific user is received from a user device, at least two advertisement objects associated with the specific user are selected. The advertisement content associated with each of the at least two advertisement objects is transmitted to the user device, and a rate of response to the advertisement content of the specific user is confirmed. Individual propensity information of the specific user is determined based on the rate of response to the advertisement content confirmed with respect to each of the at least two advertisement objects. Therefore, it is possible to execute a targeting service optimized to the user by using the determined individual propensity information. |
