Methods and apparatus for intelligent selection of goods and services offered to conferees

摘要

Computer-based methods, computer readable media, and computer program products for offering upsell items to conferees accessing a conferencing platform utilizing, for example, an electronic communications device. Various aspects of the methods can include conducting one or more conferee-initiated primary transactions related to accessing the conferencing platform. The method then obtains data relating to the primary transaction, which data can include data representing the identity of the conferee and the subject matter of the primary transaction. The method then selects the upsell item as a result of or in response to the conferee-initiated primary transaction by, first, utilizing the data representing the identity of the conferee to obtain at least a second data element relating to the conferee.

主权项

1. A method, comprising:
obtaining primary transaction data, including data representing an identity of a conferee and of a good or service for purchase in a primary transaction; selecting at least one upsell item by:
utilizing the data representing the identity of the conferee to obtain at least a second data element relating to the conferee, the second data element comprising a list of previously purchased items purchased by the conferee;comparing the list of previously purchased items to a list of potential items related to the primary transaction data to identify which of the potential items the conferee has not yet purchased;utilizing the primary transaction data, including the data representing the identity of the conferee and the second data element to determine at least one upsell item among the potential items the conferee has not yet purchased for offer to the conferee, and offering the upsell item to the conferee in real time with the primary transaction.