System and method for combining content site visitor profiles

摘要

Embodiments of the systems described herein can implement one or more visitor stitching processes. Visitor stitching can include, among other things, one or more processes by which multiple visitors that may appear distinctly independent may be merged into a new single united visitor profile due to the leveraging of one or more unique persistent identifiers.

主权项

1. A method of combining content site visitor profiles, the method comprising:
under control of a hardware processor:
receiving first content site interaction data from a first tag embedded within a first content page, the first content site interaction data comprising a cookie-derived first visitor identifier associated with a first visitor of the first content page;identifying a first persistent identifier of the first visitor from the first content site interaction data;receiving second content site interaction data from a second tag embedded within a second content page, the second content site interaction data comprising a cookie-derived second visitor identifier associated with a second visitor of the second content page;identifying a second persistent identifier of the second visitor from the second content site interaction data;determining that the first and second persistent identifiers are the same; andin response to said determining, aggregating the first content site interaction data with the second content site interaction data in a single visitor profile, such that the first and second visitors are considered to be the same visitor.