SERVER FOR OFFERING SERVICE TARGETTING USER AND SERVICE OFFERING METHOD THEREOF

摘要

The present invention relates to a server for providing a user target service and a service providing method. The service providing method comprises the steps of: collecting data from a plurality of user devices; determining unit regions into which a service region is divided based on geographic information; adjusting the unit regions based on a collectable data amount with respect to each of the determined unit regions; performing modeling to analyze the collected data with respect to each of the adjusted unit regions; and providing a service which targets at users of the unit regions based on the modeling result. Therefore, the target service can be provided by storing, analyzing, and servicing the collected data from the user devices with respect to each of the unit regions. The efficient target service can be provided to the user while reducing a load by dynamically adjusting the unit regions.