| 主权项 |
1. An application supplying apparatus comprising a network interface unit for communicating through a network, a processing unit and a storage unit storing an application service program embodying a program of instructions executable by the processing unit to supply a content access application through the network interface unit via the network to a user terminal having a network communication unit, for user access to additional content, wherein said application supplied by said application supplying apparatus via the network to the user terminal comprises:
a user interface part that provides a user interface on the user terminal, to permit the user to invoke an image capture function on the user terminal to capture an image including one or more image objects, and add, as geo data associated with the captured image, location data indicating a current position of the user terminal as determined by a location determining function on the user terminal; and a content obtaining part that, for each particular image object amongst said one or more image objects, (i) causes the particular image object to be extracted from the captured image and causes a visual search for the particular image object to be conducted in an image association database, to determine one or more associated items in the image association database that include image information matching the particular image object and that further include location information encompassing the geo data associated with the captured image, (ii) presents, for each particular item of the one or more associated items, content information which is registered in connection with the particular item in the image association database, through the user interface for user selection, and (iii) upon receiving the user selection through the user interface of said content information registered in connection with the particular item in the image association database, presenting, through the user interface, additional content corresponding to the content information. |
