| 摘要 |
A system 10 is provided for a multi-tenancy, vendor customer loyalty and marketing program that determines a customer's propensity to redeem a promotion. The system includes a software adapter executed by a data processor to retrieve consumer data over a wide area network. A consumer value score database server is provided including operational software and a plurality of consumer accounts. The database server is configured to store the consumer data, the database server is further configured to manipulate the consumer data for use in proprietary process to determine a consumer value score indicative of a consumer's promotion eligibility. The database server is operable to transmit the consumer value score to a promotion platform. |
