| 摘要 |
A method and a device for controlling exposure of advertising methods are provided. A method for controlling exposure of a plurality of advertising methods by an advertisement providing server on one advertisement exposure area includes: a step of setting the availability rate for advertisement exposure by each advertising method; a step of measuring the fill rate of a first advertising method among the advertising methods, and exposing the advertisement on the advertisement exposure area with the first advertising method based on the measured fill rate of the first advertising method and the availability rate set on the first advertising method; a step of measuring the fill rate of a second advertising method among the advertising methods and exposing the advertisement on the advertisement exposure area with the second advertising method based on the measured fill rate of the second advertising method and the availability rate set on the second advertising method. The availability rate set on the first advertising method is a ratio of the availability for the total inventory of the advertisement exposure area, and the availability rate set on the second advertising method is a ratio of the availability for the remaining inventory of the first advertising method, and the fill rate of the each advertising method is a sold ratio for at least one advertisement which is assigned to the each advertising method. [Reference numerals] (100) Device for controlling exposure of advertising methods; (110) Availability rate setting unit; (120) First advertising method exposure unit; (130) Second advertising method exposure unit; (140) N^th advertising method exposure unit; (150) Control unit |
