Method and a system for delivering messages

摘要

A system for generating a schedule for use in triggering transmission of message content in a telecommunications network is provided. The system comprises a store for storing profiles of a plurality of recipients, and a plurality of message delivery campaigns with one or more criteria. The campaigns to be executed in relation to a given inventory, which may relate to a predetermined time period, may be arranged into one or more campaign clusters. A suitable allocation method may be used individually for each of said plurality of campaign clusters to allocate, among the plurality of recipients, target recipients for each of the campaign clusters based on campaign criteria and the profiles. The allocation process may be repeated to obtain, for example as high a number of messages as possible with the network resources available without exceeding a predetermined maximum number of messages per any given recipient. After the allocation process is completed, the campaign messages are delivered to the allocated target recipients via a communications network.

主权项

1. A computer implemented method comprising:
determining, by a processor, a first allocation outcome of allocating recipients from a pool of potential recipients to receive messages from a first messaging campaign according to a first allocation algorithm that dictates a first order in which to allocate the recipients to receive the messages from the first messaging campaign, wherein the first messaging campaign:
is associated with a first campaign goal, anddictates a set of recipient profile parameters for selecting recipients to receive messages from the first messaging campaign; determining, by the processor, a second allocation outcome of allocating recipients from the pool of potential recipients to receive messages from the first messaging campaign according to a second allocation algorithm that dictates a second order, different than the first order, in which to allocate the recipients to receive the messages from the first messaging campaign, wherein the first allocation outcome and the second allocation outcome are different as a result of the first order and the second order being different; determining, by the processor, that the first allocation algorithm performed best at achieving the first campaign goal based on an evaluation of the first allocation outcome and the second allocation outcome; and allocating, by the processor, recipients from a second pool of potential recipients to receive messages from a subsequent messaging campaign according to the first allocation algorithm when the subsequent messaging campaign is associated with the first campaign goal.