Method and system for automating advertising insertion and reconciliation

摘要

A system and method for operating an ad extraction and reconciliation system for a broadcast system includes an extraction manager module that receives an advertisement schedule for an advertisement from an ad sales module. The system also includes a controller module that receives broadcast channel schedule data for broadcast channel signal from a broadcast channel system and generating an advertising content data request signal for advertising content data including an advertisement content identifier for the advertisement. The ad extraction manager module forms an advertisement insertion schedule having advertisement content identifier and an advertising insertion spot associated with the advertising content identifier. The controller communicates the advertisement insertion schedule to a broadcast scheduling system. The system also includes an as-run manager module that receives as-run data including the advertising identifier and a run time of the advertisement after the advertisement was inserted into the broadcast channel signal according to the broadcast scheduling system at an automation system.

主权项

1. A method comprising:
receiving an advertisement schedule for an advertisement from an ad source module at an ad extraction and reconciliation module; receiving broadcast channel schedule data from a broadcast channel system at the ad extraction and reconciliation module; generating an advertising content data request signal for advertising content data including an advertisement content identifier for the advertisement; forming an advertisement insertion schedule having the advertisement content identifier and an advertising insertion spot associated with the advertisement content identifier from the broadcast channel schedule data and the advertisement schedule; when the advertisement is not available:
retrieving a list of substitute advertisements suitable for use on every channel and for every age group;selecting one of the substitute advertisements from the list; andsubstituting the selected one of the substitute advertisements into the advertisement insertion schedule; communicating the advertisement insertion schedule to a broadcast scheduling system; inserting the advertisement corresponding to the advertisement content identifier into a broadcast signal according to the advertisement insertion schedule at an automation system; in response to inserting, generating as-run data including the advertisement content identifier and a run time of the advertisement; forming reconciliation data using the as-run data; and communicating the reconciliation data to the ad source module from the extraction and reconciliation module.