GOAL-BASED CREATION OF ADVERTISEMENTS FOR A SOCIAL NETWORKING SYSTEM

摘要

An advertisement interface receives an input identifying an object maintained by or otherwise accessible to a social networking system. A type associated with the object identified by the input is determined and one or more goals associated with the type are presented. Based on selection of a goal, one or more options are presented, where at least one of the presented options is associated with the selected goal. Hence, goals specific to a type of object may be presented and options specific to a selected goal are presented to increase advertisement effectiveness. Based on the selected options, an advertisement is created and displayed to other users of the social networking system.

主权项

1. A method comprising:
receiving an input from a user of a social networking system identifying an object; selecting one or more goals from a plurality of goals based on a type associated with the identified object; presenting the selected one or more goals to the user; receiving a selection of a goal from the presented goals; selecting one or more options for defining an advertisement from a set of options for generating an advertisement, the options selected based on the selected goal; presenting the selected options to the user; receiving one or more selections of the presented options; and generating an advertisement based on the one or more selections of the presented options.