PASSIVE IMPROVEMENT OF DATA QUALITY BASED ON USER PREFERENCE

摘要

Methods and systems for generating and applying quality ratings to data records, such as for use with mailing lists and similar applications, are provided. Information such as use information may be obtained for a plurality of data records, each of which is associated with a potential recipient of a mailpiece. A quality rating may be assigned to each data record, which indicates an assigned likelihood that a solicitation mailpiece is expected to receive a favorable response from the potential recipient. These quality ratings may be stored and an indication of the quality rating for each data record may be provided to a mailer. The quality ratings may be generated or updated based upon how the associated data records are used by the mailer and/or subsequent mailers.

主权项

1. A method comprising:
receiving information for a plurality of data records, each data record associated with a potential recipient of a mailpiece; assigning a quality rating to each data record of the plurality, the quality rating indicating an assigned likelihood that a solicitation mailpiece is expected to receive a favorable response from the associated potential recipient; storing the corresponding quality rating for each data record; and in response to a request associated with the plurality of data records received from a mailer, providing an indication of the quality rating for each of the plurality of data records to the mailer.