| 发明名称 |
USER TERMINAL AND METHOD AND SYSTEM FOR PROVIDING ADVERTISEMENT |
| 摘要 |
An advertisement providing system is provided. The system includes a first server configured to generate and store user models of interest, based on behavior history information of a user terminal and advertisement-of-interest selection conditions input by a user; a second server configured to generate and store target user attribute models, based on advertisement information and target user selection conditions provided from an advertisement provider; and a third server configured to detect a model by detecting the user models of interest and the target user attribute models based on user information when the user information is transmitted form the user terminal, and recommending an advertisement related to the detected model to the user terminal. |
| 申请公布号 |
US2014214537(A1) |
申请公布日期 |
2014.07.31 |
| 申请号 |
US201414164689 |
申请日期 |
2014.01.27 |
| 申请人 |
SAMSUNG ELECTRONICS CO., LTD. |
发明人 |
YOO Seung-yeol;SHIM Hyun-sik;RYU Je-hyok |
| 分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
1. An advertisement providing system comprising:
a first server configured to generate and store user models of interest, based on a history of behavior information of a user terminal and advertisement-of-interest selection conditions input by a user; a second server configured to generate and store target user attribute models, based on advertisement information and target user selection conditions provided from an advertisement provider; and a third server configured to detect a model by detecting the user models of interest and the target user attribute models based on user information, when the user information is transmitted from the user terminal, and is configured to recommend an advertisement related to the detected model. |
| 地址 |
Suwon-si KR |
