| 发明名称 |
EXTERNALITIES IN AN AUCTION |
| 摘要 |
Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for reporting an externality effect. A method includes: identifying an auction associated with a content item request, the auction including one or more eligible inventory items for presentation responsive to the content item request and including a first inventory item associated with a first entity; evaluating results of the auction including determining an externality effect of another eligible inventory item in the auction on the first inventory item; and reporting the externality effect. |
| 申请公布号 |
US2014214555(A1) |
申请公布日期 |
2014.07.31 |
| 申请号 |
US201313753865 |
申请日期 |
2013.01.30 |
| 申请人 |
Google Inc. |
发明人 |
Feldman Jonathan E.;Whelchel Jeremy L.;Sharma Varun |
| 分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
1. A method comprising:
identifying an auction associated with a content item request, the auction including one or more eligible inventory items for presentation responsive to the content item request and including a first inventory item associated with a first entity; evaluating results of the auction including determining an externality effect of another eligible inventory item in the auction on the first inventory item; and reporting the externality effect. |
| 地址 |
Mountain View CA US |
