CUSTOMIZED ADVERTISEMENT SCHEDULING

摘要

There is disclosed a computerized system and method for scheduling advertising Events which utilizes a set of configurable instructions regarding booking an order which iterates through a series of broadening, configurable criteria and also implements a configurable scoring system for the purpose of comparing multiple Events to determine if one Event is more valuable than the other.

主权项

1. A computerized method for scheduling advertising events in selectable booking phases, the method comprising:
assigning first precedence values to phases in a set of booking phases by executing program instructions in a computer system, wherein the first precedence values are based on input received from a first advertiser; assigning second precedence values to the phases in the set of booking phases by executing program instructions in the computer system, wherein the second precedence values are based on input received from a second advertiser; attempting to schedule avails for the first advertiser by executing the phases in a first order determined according to the first precedence values, by executing program instructions in the computer system; and attempting to schedule avails for the second advertiser by executing the phases in a second order determined according to the second precedence values, by executing program instructions in the computer system;