SYSTEMS AND METHODS FOR PROVIDING ONLINE ADVERTISING UTILIZING USER-CENTRIC INTERACTION WITH COMPANIES, PRODUCTS, SERVICES AND CONTENT

摘要

A computer implemented method is provided for implementing user centric advertising and multiuser communication. The method includes providing a communication interface between advertiser devices, user devices and publisher devices, receiving advertiser preferences from the user devices, matching the preferences with advertisements from the advertiser devices and displaying the matched advertisements on a portal. The method also includes providing functionality for conducting two way communication between select user devices and advertiser devices, and conducting e-commerce transactions. The method also including a social exchange platform with functionality for user to user communication.

主权项

1. A computer implemented method for conducting user centric advertising and multiuser communication, the method comprising:
providing, by an ecosystem server, a communication interface between one or more advertiser devices and one or more user devices; providing an online social exchange platform on the ecosystem server, said platform including a content navigation header and an ad portal; receiving, at the ecosystem server, information from a first user device, said information including an advertising preference; receiving, at the ecosystem server, information at least one of the advertiser devices, said information including one or more advertisements; comparing, by the ecosystem server, the received advertisements with the received advertising preference from the first user device; generating, by the ecosystem server, a list of approved advertisements for the first user device based on the comparing; and displaying at least one of the approved advertisements to the first user device via the ad portal.