RANKING OF ADVERTISEMENTS FOR POLICY COMPLIANCE REVIEW

摘要

An online system determines the order in which advertisements or advertisements components are reviewed for compliance with policies of the online system based on a calculated score indicating the expected revenue for presenting the advertisement or advertisement(s) including the component to online system users. The score may also reflect additional metrics, such as the time to review, the quality, and the resources for review, calculated for the advertisement or for the component. Based on the score, the advertisements or components are ranked in an order to be reviewed for compliance with policies of the online system.

主权项

1. A method comprising:
receiving, at an online system, information about one or more advertisements from one or more advertisers; computing a score for each of the one or more advertisements, the score based at least in part on an expected revenue for presenting the advertisement to users of the online system and one or more metrics selected from a group consisting of: a quality metric, an advertiser experience metric, a cost to review metric, and any combination thereof; ordering the one or more advertisements to be reviewed into a review queue based at least in part on the computed scores; and reviewing the one or more advertisements in an order based at least in part on the review queue to determine whether an advertisement being reviewed violates one or more policies of the online system.