| 摘要 |
<p>PROBLEM TO BE SOLVED: To improve the utility of, e.g., advertisements of cost per impression, to end users for online advertisements.SOLUTION: A method comprises: identifying a candidate video advertisement in response to an advertisement trigger; identifying a set of at least one key related to video-related features of the candidate video advertisement; and estimating candidate advertisement performance, such as a probability that the candidate video advertisement will be selected and a probability that a purchase associated with the advertisement will be made, using historical data relating to the at least one key, a prior likelihood, a statistical impact and the like.</p> |
