RANKING OF ADVERTISEMENTS FOR DISPLAY ON A MOBILE DEVICE

摘要

An online system ranks an advertisement for display on a user's mobile device based on a mobile friendliness score for the advertisement. The mobile friendliness score is calculated using information about the advertisement's landing page, such as feedback received for the landing page. The mobile friendliness score may also reflect additional information, such as information about the user to be presented with the advertisement, parameters of the mobile device on which the advertisement is to be presented, or user feedback associated with the advertisement. Based on the mobile friendliness score, the advertisement is ranked for presentation to the user via the mobile device. A higher ranking may increase the likelihood and/or frequency of presenting the advertisement via the user's mobile device.

主权项

1. A method comprising:
receiving, at an online system, information about an advertisement from an advertiser; determining a landing page to which the advertisement links; identifying an opportunity to serve the advertisement to a mobile device of a user of the online system; computing a score for the advertisement, the score comprising a measure of mobile friendliness of the advertisement based at least in part on information associated with the landing page of the advertisement; ranking the advertisement based at least in part on the computed score, the advertisement ranked along with a plurality of other advertisements; selecting an advertisement to serve to the mobile device based at least in part on the ranking; and sending the selected advertisement to the mobile device for display to the user.