| 摘要 |
Architecture that automatically employs web search user query data to identify the places (e.g., locations, businesses) to which people are likely traveling, and then produces a heatmap visualization of the most popular places in the local area on a local map in a mapping application, which is then viewable in the vertical listing of the search results. This data can be utilized to rank local businesses in terms of popularity by knowing how many people are actually visiting the business as a function of date (and perhaps time). The web search data, which is used to understand the popular locations of a geographical area, includes signals such as searching for directions in the map application, and analyzing directions-related terms such as "From" and "To" in the search results. Another signal can be a location or business search which triggers an appropriate instant answer. |
