Conversion Tracking of Organic Content in a Social Networking System

摘要

A user posting content to a social networking system provides a conversion definition along with the content. The conversion definition identifies a type of interaction associated with the content, such as type of interaction with the content that the user would like to track. After the content is presented to additional users, the social networking system identifies additional users performing the type of interaction with the content identified by the conversion definition. One or more metrics describing the interactions of the type of interaction associated with the content are provide to the user that posted the content.

主权项

1. A method comprising:
receiving a content item from a posting user for presentation in a social networking system; presenting the posting user with a plurality of conversion definitions, each conversion definition describing a type of interaction with the content item to be tracked by the social networking system; receiving a selection of a conversion definition from the posting user; presenting the content item to one or more additional users of the social networking system; receiving one or more interactions between at least a subset of the additional users of the social networking system with the content item; identifying one or more of the received interactions with the content item having a type matching a type of interaction associated with the selected conversion definition; generating one or more metrics describing the identified interactions; and providing the one or more generated metrics to the posting user.