METHOD AND ARRANGEMENTS FOR ELECTRONIC SHELF LABELS

摘要

The present invention relates to a system and a method in a system that makes it possible for a service provider to provide product related information services to a mobile terminal in a store. The system comprises reading means in the mobile terminal configured to read a unique tag identity from an identity tag in an electronic shelf label, wherein the unique tag identity is different from a product id. Transmitting means in the mobile terminal is configured to transmit the unique tag identity from the mobile terminal to a tag identity server. Finding means in the tag identity server is configured to find in the tag identity server a meta data associated with the unique tag identity. In the tag identity server transmitting means is configured to transmit the meta data from the tag identity server to the mobile terminal. Displaying means in the mobile terminal configured to display the product related information services using the meta data.

主权项

1. A method that allows a service provider to provide product related information services to a mobile terminal in a store, the method comprising the steps of:
reading, using a mobile terminal, a unique tag identity from an identity tag in an electronic shelf label (ESL), wherein said unique tag identity is different from a product id; transmitting said unique tag identity from said mobile terminal to a tag identity server; finding, by said tag identity server, meta data associated with said unique tag identity; transmitting said meta data from said tag identity server to said mobile terminal; displaying, in said mobile terminal, said product related information services using said meta data.