PROVIDING RELEVANT NON-REQUESTED CONTENT TO A MOBILE DEVICE

摘要

A system and method are directed towards providing non-requested content to a mobile terminal based on characteristics of, and tracked usage of the mobile terminal to request content through an online portal service, which provides access to content in multiple subject areas. A mobile user profile is created from the characteristics and patterns of the tracked usage. The tracked usage information includes the time, location, frequency at which the content was requested. Based on the mobile user profile information, content related to previously requested content is provided to the mobile terminal upon a trigger that is related to the requested content. The trigger event may include the mobile terminal returning to a location from which certain content was previously requested. The non-requested content may further be based on a related general user profile that indicates usage of an alternate electronic device to access content through the portal.

主权项

1. A method comprising:
determining, by a processor, a mobile user profile from characteristics of a mobile terminal and from tracked usage of the mobile terminal by a mobile user to request content through an online portal; using, by the processor, the mobile user profile to determine non-requested content and to determine a trigger at which to access the non-requested content; and communicating, by the processor, the non-requested content to the mobile terminal at the determined trigger.