| 发明名称 |
SYSTEM AND METHOD FOR APPROXIMATING CHARACTERISTICS OF HOUSEHOLDS FOR TARGETED ADVERTISEMENT |
| 摘要 |
During the display of video content to a viewing audience, a system receives feedback information from the viewing audience concerning the displayed video content. At a later time and based on the feedback, the system substitutes portions of a downloaded data stream with different content. |
| 申请公布号 |
US2014215503(A1) |
申请公布日期 |
2014.07.31 |
| 申请号 |
US201314132256 |
申请日期 |
2013.12.18 |
| 申请人 |
ABROADCASTING COMPANY |
发明人 |
Pharn Art |
| 分类号 |
H04N21/466;H04N21/442;H04N21/435;H04N21/475 |
主分类号 |
H04N21/466 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
1. A method comprising:
receiving feedback information from a viewing audience concerning an advertisement displayed on a first display device; and altering subsequent advertisements to be displayed on the first display device based on the feedback information. |
| 地址 |
Santa Ana CA US |
