Route monetization

摘要

A user can be compensated for taking detours from a projected route. Commonly, the reason for the compensation is that the user will be subjected to advertising, the user will pass by an establishment she is likely to visit, or to ease traffic congestion. Analysis of an area takes place and monetization opportunities are determined based upon the results of the analysis. A route between at least about two locations can be altered such that the user is provided a reward, commonly in an optimized manner.

主权项

1. A system comprising a processor coupled to a computer-storage medium, the computer-storage medium having stored thereon a plurality of computer software components executable by the processor, the computer software components comprising:
an analysis component that identifies at least one reward capability of travel between at least two locations; a production component that augments a direction set based on at least about one identification of the analysis component; and an artificial intelligence component that makes an inference that a user would accept less of a reward to travel the augmented direction set due to an interest.