| 摘要 |
PURPOSE: An advertising method and a system thereof are provided to induce a user to read advertising content by providing benefits to the user. CONSTITUTION: An information providing server receives two-dimensional code recognition information from a user terminal. The information providing server transmits advertising content to the user terminal which displays the advertising content. The information providing server receives the reading state information of the advertising content from the user terminal. The information providing server adds a benefit target list to the user terminal by referring to the reading state information. The information providing server or an advertiser provides the benefits to the user. [Reference numerals] (AA) User terminal; (BB) Information providing server; (CC) Advertiser; (DD) Request for registering an advertisement content and a two dimensional code; (EE) Provide advertising expenses; (FF) Register the advertisement content and generate the two dimensional code; (GG) Make a request to attach the two dimensional code to a product to a manager terminal; (HH) Provide a product where the two dimensional code is attached; (II) Recognize the two dimensional code; (JJ) Transmit the information about the recognition of the two dimensional code; (KK) Match the advertisement content; (LL) Transmit the content corresponding to the two dimensional code; (MM) Read the content; (NN) Transmit the information about reading the content; (OO) Check the reading of the content and add a benefit object on the list; (PP,RR) Provide a benefit; (QQ) Notify the opening of the content; (TT) Read the benefit |
