| 发明名称 |
Method and Apparatus for Advertisement Screening |
| 摘要 |
A system includes a processor configured to initiate a new user-model for advertising evaluation based on a user request. The processor is also configured to add basic user demographic information to the model. The processor is further configured to update the model based on user responses to advertisements presented during a drive in which the model is in use and utilize the model to filter or select advertisements in drives having some correspondence to identifying traits associated with the model. |
| 申请公布号 |
US2014207563(A1) |
申请公布日期 |
2014.07.24 |
| 申请号 |
US201313744659 |
申请日期 |
2013.01.18 |
| 申请人 |
FORD GLOBAL TECHNOLOGIES, LLC |
发明人 |
Liu Yimin;MacNeille Perry Robinson;Gusikhin Oleg Yurievitch |
| 分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
1. A system comprising:
a processor configured to: initiate a new user-model for advertising evaluation based on a user request; add basic user demographic information to the model; update the model based on user responses to advertisements presented during a drive in which the model is in use; and utilize the model to filter or select advertisements in drives having some correspondence to identifying traits associated with the model. |
| 地址 |
Dearborn MI US |
