Method and Apparatus to Derive Product-Level Competitive Insights in Real-Time Using Social Media Analytics

摘要

A method and system are disclosed for providing near-real-time competitive insights associated with user interactions within a social media environment. A first and second set of social media data, respectively associated with a first and second set of social media interactions, are processed to generate a first and second set of social network advocacy (SNA) data in near-real-time. The resulting first and second sets of SNA data are then processed to generate a first and second set of competitive insight data, which respectively indicate a near-real-time measurement of sentiment and advocacy related to various aspects of a first and second product. The first and second sets of social pricing index data are then processed to generate a set of competitive insight differential data, which indicates a corresponding improvement or decline in sentiment or advocacy related to various aspects of the first and second products.

主权项

1. A computer-implementable method for providing near-real-time competitive insights associated with user interactions within a social media environment, comprising:
processing a first set of social media data to generate a first set of SNA data in near-real-time, the first set of social media data associated with a first set of user interactions within a social media environment corresponding to a first product; processing the first set of SNA data to generate a first set of SNA Pulse (SNAP) metric data; and processing the first set of SNAP metric data to generate a first set of competitive insight data corresponding to the first product.