| 摘要 |
WineScan is a system of providing a web-based, mobile-enabled wine community for wineries, retailers and consumers. This system uses industry data, consumer preference data and location data stored in a database to provide consumers with personalized location-based wine recommendations. Analysis of the consumer preference data collected provides marketing data back to retailers, wholesalers and vintners.;Wine is an appealing beverage, but drinking it can be intimidating because the industry is complex and dynamic, with multiple varietals ever changing vintages, varying blending methods and expert ratings. For most consumers this is relatively low-involvement purchase, yet purchasing wine can be overwhelming.;There is a need in the marketplace to provide consumers of varying budgets, wine knowledge, and levels of interest with an interactive, on-the-go personalized wine experience to help them share information and provide them with recommendations based upon their tastes and/or location. Plus, an industry need to understand consumer preferences better. |
| 主权项 |
1. A method for management of retail and wholesale wine inventory and a consumer wine tracking system, the method comprising:
Participating retailers, wholesalers and vintners provide wine inventory data by inputting information from their point of sale system or through a manual data export; An electronically stored wine inventory database containing unique information about the scanned wine including the vintner or producer, description, year, grape, region, and vineyard; and Consumers scanning a UPC-A or EAN-13 barcode located on a wine bottle with a smart phone camera. |
