发明名称 |
Method and Apparatus for Building a User Profile, for Personalization Using Interaction Data, and for Generating, Identifying, and Capturing User Data Across Interactions Using Unique User Identification |
摘要 |
A user profile is creates, and personalization is provided, by compiling interaction data. The interaction data is compiled to generate a value index or score from a user model. Parameterized data is used to build tools which help decide an engagement strategy and modes of engagement with a user. Several facets relating to the user, such as user behavior, user interests, products bought, intent, chat language, and so on, are compiled to create a user profile based personalization technique. In another embodiment, a unique ID is provided that can be mapped across multiple channels for use by the user to contact various organizations across multiple channels, and thus upgrade the user's experience. |
申请公布号 |
US2014207518(A1) |
申请公布日期 |
2014.07.24 |
申请号 |
US201414161071 |
申请日期 |
2014.01.22 |
申请人 |
24/7 CUSTOMER, INC. |
发明人 |
KANNAN Pallipuram V.;VIJAYARAGHAVAN Ravi;ADUSUMILLI Kranthi Mitra |
分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
代理机构 |
|
代理人 |
|
主权项 |
1. A computer implemented method for user analysis, comprising:
providing a processor for obtaining data sets related to a user including user data, interaction data, transaction data, and aggregate data; said processor analyzing the data relating to the user to identify behavioral characteristics; said processor parameterizing the data to generate behavioral scores based on behavioral characteristics and aggregate data; said processor generating a user profile for the user based on the behavioral scores; said processor generating a personalization engine based on the user profile; said processor targeting relevant content using the personalization engine; and said processor delivering personalized content to the user based on the targeting. |
地址 |
Campbell CA US |