<p>An object of the present invention is to obtain a friction material excellent in rust removability and friction material strength, particularly improved in friction material strength in a high temperature region, without using a whisker-like filler unfavorable in terms of working environment and health as a reinforcing material of the friction material, and without using a copper element that is natural-environmentally unfavorable. The present invention is directed to a friction material containing: at least one kind of a titanate compound having a shape having a plurality of convex portions; and a bio-soluble inorganic fiber.</p>
