Method and apparatus for conducting or facilitating a promotion

摘要

A method and apparatus for conducting a promotion and for distributing promotions to potential users provide a merchant or promotion organizer flexibility in the way they conduct the promotion as well as an ability to change one or more aspects of the promotion during the operation of the promotion. One or more outcomes are generated by a controller and provided to a user. In addition, one or more codes which allow the outcomes to be revealed or unlocked are generated by the controller and provided to an intermediary. In exchange for completing or satisfying a qualifying action or criteria, the user may receive a code from the intermediary. The user can then unlock an outcome to reveal a prize, benefit, symbol, value, etc., associated with the unlocked outcome. The user may provide a redemption request to either the controller or the intermediary based on the unlocked outcome to receive a benefit or prize associated with the unlocked outcome.

主权项

1. A mobile device operable to facilitate a game playable on the mobile device, the mobile device comprising:
an input mechanism for receiving input from a user of the mobile device; a display screen for outputting results of the game; a processor; a memory, the memory operable to store a first software program for conducting the game on the mobile device and a locked outcome of the game such that, upon the first software program being stored in the memory, the processor is operable with the first software program to:
facilitate play of the game by recognizing inputs from the user via the input mechanism;receive a signal comprising an unlock code;unlock the locked outcome of the game using the unlock code, thereby determining an unlocked outcome;determine an intra-game benefit associated with the unlocked outcome; andincorporate the intra-game benefit into the game while it is being played on the mobile device by the user.