Identifying addresses and titles of authoritative web pages by analyzing search queries in query logs

摘要

One or more server devices may extract, from a query log, query log information, associated with a first search query, that may include information regarding the first search query, and information regarding search results that were provided based on the first search query. The one or more server devices may calculate, based on the query log information, one or more metrics derived from one or more selections of a particular search result provided based on the first search query. The one or more server devices may determine, based on the one or more metrics, that the particular search result corresponds to an authoritative web page associated with the first search query. Further, the one or more server devices may identify, upon determining that the particular search result corresponds to an authoritative web page, a title associated with the particular search result.

主权项

1. A method comprising:
extracting, by at least one of one or more server devices and from a query log, query log information associated with a search query,
the extracted query log information including:
information regarding the search query, andinformation regarding search results that were provided based on the search query; determining, by at least one of the one or more server devices and based on the query log information, a plurality of metrics derived from one or more selections of a particular search result when the particular search result was provided based on the search query,
the plurality of metrics including:
a query count that is associated with the search query and is above a first threshold, andat least one of:
a click-through rate that is associated with the particular search result and is above a second threshold, ora click ratio that is associated with the particular search result and is above a third threshold; determining, by at least one of the one or more server devices and based on the plurality of metrics derived from one or more selections of the particular search result when the particular search result was provided based on the search query, that the particular search result corresponds to an authoritative web page associated with the search query; and identifying, by at least one of the one or more server devices and upon determining that the particular search result corresponds to the authoritative web page associated with the search query, a title associated with the particular search result.