System and method to analyze calls to advertised telephone numbers

摘要

A system and method for analyzing information associated with voice calls placed during a telephone number advertising campaign is described. The system receives information characterizing voice calls to advertiser telephone numbers and information from advertisers such as information about the outcome of the voice call (e.g., conversion information). The system correlates the voice call information with the advertiser information and generates reports based on the correlated information. The system can perform or enable the performance of other actions based on the correlated information. For example, the system may modify an ongoing advertising campaign based on an analysis of the correlated information.

主权项

1. A method in a computing system for performing context-based call routing to advertisers, the method comprising:
receiving a first advertiser phone number that is associated with an advertising campaign of an advertiser; providing the received first advertiser phone number to an electronic device of a user, wherein the electronic device displays the first advertiser phone number to the user and displays an indication that the user may initiate a voice call to the displayed first advertiser phone number; receiving, at the computing system, a request to initiate a voice call between the user and the first advertiser phone number; receiving, at the computing system, information indicative of the context in which the first advertiser phone number was displayed to the user; determining, by the computing system, based on at least the received request to initiate a voice call to the first advertiser phone number and the information indicative of the context in which the first advertiser phone number was displayed to the user, a second phone number of the advertiser; and redirecting, by the computing system, the received request from the first advertiser phone number to the determined second advertiser phone number by causing a voice call to be initiated for the user using the determined second advertiser phone number instead of the first advertiser phone number.