主权项 |
1. A computer system for providing attribution based on advertisement conversion data, the system comprising:
a processing circuit configured to: receive user interaction data specifying a user interaction with one or more content items and a conversion item that satisfies a conversion criteria; determine that a conversion event has occurred based on the user interaction data and the conversion criteria; store conversion path data based on the user interaction data, wherein the conversion path data comprises a first user interaction, a second user interaction, and the conversion event; attribute the conversion event, at least in part, to at least one of a first channel of the first user interaction of the conversion path data or a second channel of the second user interaction of the conversion path data using a first attribution model to generate first attribution data; attribute the conversion event, at least in part, to at least one of the first channel of the first user interaction of the conversion path data or the second channel of the second user interaction of the conversion path data using a second attribution model different than the first attribution model to generate second attribution data, wherein at least one of the first and second attribution models is a model other than a model based solely on a last click in the conversion path; receive cost data representative of a relative or actual cost of the first channel and the second channel; and generate display data comprising first visual indicia representative of a first return on cost for the first channel based on the first attribution data and the cost data, second visual indicia representative of a second return on cost for the first channel based on the second attribution data and the cost data, third visual indicia representative of a third return on cost for the second channel based on the first attribution data and the cost data, and fourth visual indicia representative of a fourth return on cost for the second channel based on the second attribution data and the cost data. |