SYSTEMS AND METHODS FOR OPTIMIZING DATA DRIVEN MEDIA PLACEMENT

摘要

System and methods are presented for selecting advertising slots in an advertising campaign with an audience management system. In some embodiments, a user selects a budget value, which is partitioned into a first and second partition value. The audience management module stores a plurality of data structures in a memory, and defines a plurality of groups such that each of the plurality of data structures is associated with one of the plurality of groups. A portion of the first partition value is allocated to each of the plurality of groups, and the audience management module flags, for each group, at least one data structure based on the portion of the first partition value allocated to the group. The audience management module identifies a subset of unflagged data structures, and flags at least one data structure based on the second partition value.