DYNAMICALLY CREATING A CONTEXT BASED ADVERTISEMENT

摘要

A method and a system dynamically generates an advertisement based on one or more tokens distilled from information about a web session that requested a web page. For example, a token is distilled from information about a web session. Data is retrieved from a commerce database based on the token. The retrieved data is assembled into an advertisement, which is then supplied for rendering with the web page.

主权项

1. A system comprising:
a commerce database that includes product and merchant information; and a dynamic advertisement generator to:
determine a token related to a web session between a device and a web server;generate a query using the determined token;query the commerce database with the query generated using the determined token to access the product and merchant information; andassemble data received in response to the generated query into an advertisement relevant to the determined token.