RICH ENTITY FOR CONTEXTUALLY RELEVANT ADVERTISEMENTS

摘要

Described herein is an in-text advertising display that presents web advertisements contextually related to retrieved web content about text on a web page. The text of a web page is analyzed to determine whether terms or phrases are associated with particular contextual definitions called entities. Portions of text associated with an entity are emphasized to the user. Detection of a user trigger event initiates retrieval of additional web content about the emphasized text and the retrieved additional content is displayed in a display window, within a pop-up advertisement, or within a quickbar window. An adjacent seamless window displaying web advertisements related to the additional web content is also presented to the user.

主权项

1. A method for displaying a user-interactive collection of content associated with text on a web page, the method comprising:
accessing an entity database storing a plurality of entity definitions associated with a plurality of text phrases, wherein each entity definition specifies a contextual category associated with a corresponding text phrase; parsing text on a web page; identifying entities in the entity database related to the parsed text; classifying a meaning of text on the web page; filtering the entities based on the meaning of the text; providing an indication to visually identify the text on the web page; receiving an indication of a trigger event from a user; requesting and receiving web content related to the text; and displaying the web content and a web advertisement, the web advertisement being contextually relevant to at least a portion of the web content.