| 摘要 |
PROBLEM TO BE SOLVED: To provide a method and apparatus for inserting time window based adaptive advertisement into video on demand (VOD) programs.SOLUTION: A method dynamically inserts advertisements according to actual content viewing time, as opposed to fixed advertisement insertion points in traditional advertisement insertion. The method minimizes negative impact caused by the inserted advertisement to viewers in interactive session, in which trick modes, such as fast forward and rewind are frequently used. |
