Dynamic Reconfiguration of Web Pages Based on User Behavioral Portrait

摘要

A method is provided for determining a website user behavioral portrait based on navigation on the website and dynamically reconfiguring web pages based on those portraits. In accordance with the method, data relating to the progress of a user through a website is recorded, and an ongoing behavioral portrait of the user is built based on the data. The portrait is then used to dynamically reconfigure web content.

主权项

1. A non-transitory computer readable medium containing programming instructions, the execution of which, by one or more processors of a computer system, causes the one or more processors to carry out the steps of a method for dynamically reconfiguring web pages based on user behavioral portraits, the method comprising:
recording clickstream data from a user as the user navigates a website; building a behavioral portrait of the user by applying psychological portrait scoring to the clickstream data; and dynamically reconfiguring web content based on the behavioral portrait.