SYSTEM AND METHOD FOR PERFORMING CROSS-PLATFORM BIG DATA ANALYTICS

摘要

A system and method for performing cross-platform data analytics of advertising campaign information. The system comprises a data sanitizing module for receiving information related to at least one campaign from a plurality of advertising platforms and to produce a normalized dataset having data values that comply with a unified format; a storage and transformation (TS) engine for transforming data values in the normalized dataset into a format defined in a relaxed data schema, thereby resulting with a relaxed dataset, the TS engine is further configured to analyze the relaxed dataset to compute a plurality of campaign measurements of measurable data values included in the relaxed dataset; a data-mart module for storing the relaxed dataset together with the computed campaign measurements; and a management user interface (UI) module for allowing allow client devices access to data stored in the data-mart module, wherein the data-mart module is optimized for providing an accelerated data for data stored therein.

主权项

1. A system for performing cross-platform data analytics of advertising campaign information, comprising:
a data sanitizing module configured to receive information related to at least one campaign from a plurality of advertising platforms and to produce a normalized dataset having data values that comply with a unified format; a storage and transformation (TS) engine configured to transform data values in the normalized dataset into a format defined in a relaxed data schema, thereby resulting with a relaxed dataset, the TS engine is further configured to analyze the relaxed dataset to compute a plurality of campaign measurements of measurable data values included in the relaxed dataset; a data-mart module configured to store the relaxed dataset together with the computed campaign measurements; and a management user interface (UI) module configured to allow client devices access to data stored in the data-mart module, wherein the data-mart module is optimized for providing an accelerated data for data stored therein.