SYSTEMS AND METHODS FOR MEDIA PACKAGING

摘要

The invention relates to a method for packaging media and data for transmission over a broadband communications network link for display at a terminal destination. Features of the method included creating desired media segments for transmission to the terminal destination and for creating targeting information, for example in whole or in part in the form of metadata, for transmission to the terminal destination. Other features include packaging the created media segments and the created targeting information in a single package and unpacking the single package for display of the targeted media at the terminal destination. In another aspect, the invention can provide a method for unpacking media and data for display at a terminal destination implementing, at the terminal destination, receiving a single package containing media segments and instructions regarding handling of the media segments, quickly unpacking the media segments and the instructions from the single package and, based on the unpacked instructions, assembling one or more of the media segments for display at the terminal destination.

主权项

1. A method for packaging media and data for transmission over a broadband communications network link for display at a terminal destination comprising,
creating desired media segments for transmission to said terminal destination; creating targeting information for transmission to said terminal destination; packaging said created media segments and said created targeting information in a single package; and unpacking said single package at said terminal destination for displaying said targeted media at said terminal destination in accordance with the targeting information.