Dynamic display based on estimated viewers

摘要

A system is provided for dynamic display based on estimated viewers. The system includes a sensor, a server, and a dynamic display. The sensor senses traffic in an environment. The server estimates a number of potential viewers based on sensing the traffic, selects content based on the number, and communicates the content. The dynamic display receives the content and displays the content for the potential viewers.

主权项

1. A system for dynamic display based on estimated viewers, comprising:
a sensor to sense traffic in an environment; a server computer to:
estimate a number of viewers based on sensing the traffic,select content for display on a dynamic display based on a winning bid of a plurality of bids for the dynamic display placed by a plurality of advertisers, at least one advertiser of the plurality of advertisers places more than one bid of the plurality of bids,
wherein each bid of the plurality of bids specifies a range defined by a discrete lower limit of a number of viewers greater than zero and a discrete upper limit of a number of viewers, andwherein the winning bid is a highest bid of the plurality of bids that is associated with the corresponding range that includes the estimated number of viewers, andcommunicate the content; and the dynamic display to:
receive the content,display the content, andpower off when the estimated number of viewers is less than a minimum threshold number.