Targeting advertisements to athletes

摘要

An athlete service platform implemented at a server system obtains athletic performance information and selectively stores that information in a plurality of athlete-user accounts in which each athlete-user account is associated with a respective athlete competing in one or more athletic events. The server system obtains a set of advertisement parameters from an advertiser which specify how and whether to direct one or more advertisement messages to one or more of the plurality of athlete-user accounts. The set of advertisement parameters includes at least one performance parameter. The server system identifies, with reference to the plurality of athlete-user accounts and the athletic performance information stored in those athlete-user accounts, a target athlete-user account associated with an athlete that has achieved the performance parameter as indicated by the athletic performance information. The server system directs the advertisement message to the target athlete-user account.

主权项

1. A server system, comprising:
a processor; and a storage device having instructions stored thereon executable by the processor to: obtain athletic performance information and selectively store that information in a plurality of athlete-user accounts, each athlete-user account being associated with a respective athlete competing in one or more athletic events; obtain a set of advertisement parameters which specify how and whether to direct one or more advertisement messages to one or more of the plurality of athlete-user accounts, the set of advertisement parameters including at least one performance parameter associated with a first time achievement; identify, with reference to the plurality of athlete-user accounts and the athletic performance information stored in those athlete-user accounts, a target athlete-user account associated with an athlete that has attained the first time achievement; and direct the advertisement message to the target athlete-user account in response to the athlete attaining the first time achievement, the advertisement message including: an offer for a product or a service, and an indication of the first time achievement achieved by the athlete associated with the target athlete-user account.