Systems and methods for automated mass media commerce

摘要

Systems and methods for implementing point of advertising purchasing include using mass media publications configured for or containing service, product or vendor transmittable signals, such as from radio frequency identification tags. In a preferred arrangement, a consumer perceiving an advertisement of the mass media publication may activate a reader in a portable communications device, such as a smart mobile or cellular phone, to receive information from the radio frequency signal associated with the advertisement to identify a vendor, product or service associated with the radio frequency identification. The smart mobile phone or communications device of the consumer may communicate with a system of a vendor across a network to order a product or product information from a system of the vendor over the network by using the information from the radio frequency identification.

主权项

1. A system for processing a wireless request over a network based on a publication containing a human-perceptible advertisement for advertising to consumers a product or service offered by a vendor, the publication associated with at least one radio frequency identification (RFID) tag attached to a stationary structure, the at least one RFID tag being configured to transmit a wireless identification transmission signal representing information pertaining to the product or service offered by the vendor comprising:
mobile ordering device of a human consumer who perceives the human-perceptible advertisement of the publication, the mobile ordering device comprising a radio frequency identification reader configured to transmit a signal to the at least one RFID tag attached to the stationary structure and to receive in response from the at least one RFID tag the wireless identification transmission signal corresponding to the publication and representing information pertaining to the product or service offered by the vendor, the mobile ordering device further configured to accept input from a consumer, generate an electronic request with the received information from the wireless identification transmission signal and communicate the request to and receive a response from a vendor system across a network; the mobile ordering device in communication with the vendor system, the vendor system for receiving and processing the request of the mobile ordering device across the network, and responding to the request by sending information to the mobile ordering device via the network, the information associated with the wireless identification transmission signal.