System and method for targeted advertising and promotions using tabletop display devices

摘要

In one embodiment, a system includes a plurality of table-top display devices for displaying advertising content associated with advertiser to patrons of a business establishment. Each of the plurality of table-top display devices includes a display screen configured to display the advertising content, a data storage configured to store content data that defines the advertising or promotional content, and a control unit configured to access the content data in the data storage and control the display of the advertising content on the display screen. The display screen is a touchscreen display. The system also includes a server subsystem configured to allow user selection of the content data and to facilitate distribution of the content data to the plurality of table-top display devices. Distribution of the advertising content to the plurality of table-top display devices is at least partially managed by the advertiser.

主权项

1. A system comprising:
a plurality or table-top devices for communicating advertising content associated with an advertiser to patrons of a business establishment, wherein each of the plurality of table-top devices includes a data interface configured to communicate with one or more personal electronic devices of the patrons, a data storage configured to store content data that defines the advertising or promotional content, and a control unit configured to access the content data in the data storage and control communication of the advertising content via the data interface, a server subsystem configured to allow user selection of the content data and to facilitate distribution of the content data to the plurality of table-top display devices; wherein distribution of the advertising content to the plurality of table-top display devices is at least partially managed by the advertiser.