| 摘要 |
Abstract Described herein are systems and methods for processing web page data. In overview, these make use of a downloadable API thereby to allow client-side processing of web page data (for example HTML data) in a manner that facilitates efficient generation of a web page, with the capability to execute scripts (such as scripts relating to advertising content) following the generation of a complete Document Object Model (DOM). In overview, placeholders are defined during the generation of the DOM, these serving as containers for results of post-content execution of scripts. In terms of such post-content execution, scripts may be executed in a variety of manners, including immediately following completion of the DOM, at specified times (for example periodic execution thereby to refresh the content of a placeholder at defined intervals), or based on observed conditions (for example enabling execution of scripts in response to their placeholder being on-screen, or in anticipation of that placeholder being on-screen). Although the present embodiments are defined primarily by reference to the execution of scripts, it should be appreciated that the present methodologies are also applicable to execution of other artefacts following the generation of a DOM. -120 102 10- 4 ' -102 1m4I content Web Server Advertising Content Server Management API Server Server HTML and Ad serving .API Code other Data for Adat Content Web Page 121 1L 13 141 Internet -03 CPU Network n~e rface V sible portion of web page ash rendered by browser appcatin 103 Client Display Other cornuter Browser readable Application software .nstrucions Memory Module Client Terminal |
