Customized Product Display

摘要

Technologies are described herein for customized product display. A data structure schema is defined for describing product graphics, such as product images, and for defining how aspects of the product graphics should be displayed. Through the use of the schema, a product manufacturer can provide product graphics to an e-commerce merchant along with product display data formatted according to the schema that provides instructions to the merchant regarding how the manufacturer prefers the product graphics to be displayed. The merchant can then utilize the product graphics and the product display data to generate a product page for the product.

主权项

1. A computer-implemented method for customized product display, the method comprising performing instructions under the control of a computer system for:
storing a plurality of product graphics for a product and corresponding product display data that defines how aspects of the plurality of product graphics should be displayed, the product display data comprising a preferred presentation style corresponding to each of the plurality of product graphics, the preferred presentation style comprising one or more of preferred colors, fonts, and font sizes for display of one or more other elements with the corresponding product graphic; retrieving the plurality of product graphics for the product and the product display data for the product; receiving a request for a product page from a customer; identifying a particular product graphic from the one or more product graphics based on the product display data and a customer profile associated with the customer; utilizing the identified particular product graphic and the corresponding preferred presentation style to generate a product page that is customized for the customer; and providing the generated product page in response to the request for the product page.