TRACKING OF NEAR CONVERSIONS IN USER ENGAGEMENTS

摘要

A computing method and system is disclosed for analyzing interactions between a user and a customer support agent. Typical interactions include inquiries about a product or service, and a service call. When the user purchases a good or service, or successfully completes a service call, the customer converts, e.g. the sales pitch or service solution was successful. If the customer does not convert, then the interaction between user and agent is analyzed to determine why the user did not convert and whether the user should be categorized for potential retargeting.

主权项

1. A computer implemented method for user analysis, comprising:
connecting a user and an agent to an interaction engine; tracking interactions between the user and the agent with the interaction engine; categorizing the interaction between the user and the agent into categories; flagging, based on the categories, the user for retargeting; and retargeting the user based on the flagging of the user.