ONLINE MARKETPLACE WITH SHIPPING INCENTIVES

摘要

A marketplace server and method for facilitating purchase transactions are provided. A marketplace server may include a routing engine configured to receive an order for goods from a first computing device associated with a first customer, with the order including a first delivery address of the customer. The routing engine also calculates a delivery route to the first delivery address. An offer engine is configured to create an offer for other goods. The offer includes a shipping incentive associated with a second delivery address of a second customer. The offer may be targeted to the second customer based on a proximity of the second delivery address to the delivery route. The offer engine sends the offer to a second computing device associated with the second customer. Upon receiving an acceptance of the offer from the computing device, the offer engine processes a purchase transaction for the offer.

主权项

1. A marketplace device for facilitating purchase transactions, comprising:
a computer; a routing engine executed on the marketplace device and configured to: receive an order for goods from a first computing device associated with a first customer, the order including a first delivery address of the first customer; and calculate a first delivery route to the first delivery address; an offer engine executed on the marketplace device and configured to: create an offer for other goods, the offer including a shipping incentive associated with a second delivery address of a second customer, the offer being targeted to the second customer based on a proximity of the second delivery address to the first delivery route; wherein the routing engine is configured to modify the first delivery route to a second delivery route based on the second delivery address; and a pricing engine executed on the marketplace device and configured to calculate an incremental shipping cost based on additional costs associated with the second delivery route; wherein the offer engine is configured to send the offer for the other goods to a second computing device associated with the second customer and, upon receiving an acceptance of the offer from the second computing device, to process a purchase transaction for the offer.